C'est une opportunité passionnante de rejoindre l'équipe du ministère du commerce international (DIT) au sein du haut-commissariat britannique de Singapour en tant que responsable marketing pour le DIT Singapour. Le DIT soutient les entreprises basées au Royaume-Uni pour qu'elles exportent dans le monde entier, et encourage les entreprises étrangères à se tourner vers le Royaume-Uni comme partenaire mondial de choix et comme un pays offrant des opportunités d'investissement.
Le candidat retenu sera chargé de concevoir et de mettre en œuvre des stratégies et des activités de marketing et de communication en ligne et hors ligne dans des domaines clés pour DIT Singapour, notamment en soutenant nos campagnes à forte valeur ajoutée dans le domaine du commerce (infrastructures, technologie, services financiers, secteur maritime, soins de santé et sciences de la vie), de l'investissement étranger et des secteurs émergents potentiels, tels qu'AgriTech.
Vous ferez partie d'un réseau de soutien et de collaboration au sein de la Haute Commission britannique (BHC), en travaillant en étroite collaboration avec vos collègues du commerce et des investissements de DIT et l'équipe des Comms du Foreign, Commonwealth & Development Office (FCDO) du Royaume-Uni. Vous prendrez également la direction stratégique du DIT Marketing Hub à Hong Kong et travaillerez avec les équipes de marketing et de GREAT basées à Londres, afin de mener à bien une activité de marketing basée sur des preuves et des idées.
Le but de ce rôle est d'apporter une direction et une prestation marketing stratégique à l'équipe DIT à Singapour. Pour réussir, vous devrez travailler en partenariat avec vos collègues de la DIT et du poste en général, et notamment travailler en étroite collaboration avec les équipes de communication du FCO.
View Vacancy - SIN - Marketing Manager for DIT Singapore, B3(L)
Job Category
Department for International Trade roles (DIT)
Job Subcategory
DIT
Job Description (Roles and Responsibilities)
This is an exciting opportunity to join the Department for International Trade (DIT) team in the British High Commission Singapore as the Marketing Manager for DIT Singapore. The DIT supports UK based businesses to export globally, and encourages overseas companies to look to the UK as their global partner of choice and as a land alive with investment opportunities.
The successful candidate will lead on designing and delivering online and offline marketing and communications strategies and activities for key areas of focus for DIT Singapore, including supporting our High Value Campaigns (HVCs) in trade (Infrastructure, Technology, Financial Services, Maritime and Healthcare & Life Sciences), Inward Investment and potential emerging sectors, such as AgriTech.
You will be part of a supportive and collaborative network in the British High Commission (BHC), working closely with trade and investment colleagues in DIT and the UK’s Foreign, Commonwealth & Development Office (FCDO) Comms team, as well as taking strategic direction from the DIT Marketing Hub in Hong Kong, and working with the London-based marketing and GREAT teams, to successfully deliver evidence-based, insight-driven marketing activity.
The purpose of the role is to bring strategic marketing direction and delivery to the DIT team in Singapore. To be successful you will need to work in partnership with colleagues across DIT and the wider post, including working closely with the FCO communications teams.
The key deliverables for this role are:
Support for HVCs and Investment: DIT Singapore’s current priority areas for trade are Infrastructure, Technology, Financial Services, Maritime and Healthcare & Life Sciences. In addition DIT Singapore supports inward investment to the UK. You will support the teams for each priority areas to develop and implement strategic marketing solutions to support the campaigns, including developing key messages, social media strategy, content and marketing collaterals for the campaigns. Key activities for trade and investment which require marketing support include trade missions and thought leadership sessions (promoting the UK offer / opportunities in Singapore). You will identify opportunities to collaborate with internal BHC partners (including Invest Northern Ireland and Scottish Development International) and external partners (including the British Chamber of Commerce) to deliver coordinated marketing campaigns. Importantly, you will evaluate successes to inform future marketing plans and to identify cross cutting opportunities.
Internal Communications: As the custodian of the DIT Forward Look of key events, you will be required to update the calendar on a monthly basis with input from each team. As the calendar is shared with partners and key departments in BHC, you will be required to follow-up on questions asked and respond promptly. In addition, you are required to submit short summaries of DIT events that have taken place each month to the DIT Marketing Hub based in Hong Kong.
Emerging priorities: Whether it’s a Ministerial visit, a new GREAT campaign activation (The GREAT Britain campaign is the Government's ambitious international marketing campaign ever to stimulate jobs and growth) or an emerging priority sector you will lead on, or support others, to deliver events, marketing and key messages around each.
Developing a more strategic approach: Working within the wider strategic direction for DIT Marketing, and with the Regional Marketing Hub, you will help DIT Singapore continue to take a more coordinated and focused approach to marketing, and shape the marketing plans for future years through the yearly business planning process which starts in December. You will also analyse existing and potential communication channels (such as Twitter, LinkedIn) and provide advice on how and if they should be utilised in order to meet campaign objectives.
You’ll be expected to deliver a wide range of marketing activity, from event management to development of marketing collaterals, and social media management. You are expected to work closely with FCDO Communications team when media is required at DIT’s events. You’ll also need to ensure that your work is aligned closely with DIT’s overall marketing strategy, with support and guidance from colleagues in Singapore, Hong Kong and London who lead on the wider strategy, and evaluated in line with DIT guidance. Project and budget management is also key to ensure that you deliver on time and ensure value for money.
Resources managed:
No staff management
Marketing budgets of around £100k
Essential qualifications, skills and experience
Demonstrable relevant professional experience that shows skills and a track record of successful delivery in a range of communications disciplines including marketing, PR, events and digital.
A creative, can-do approach, combined with high standards for delivery and meeting deadlines.
Strong team work and collaboration skills, including confidence in suggesting new ideas and challenging senior stakeholders
Excellent written communication skills, including demonstrable experience and ability to write copy for traditional media and social media platforms including Twitter and LinkedIn
Holds or must be able to secure a working permit for Singapore
Desirable qualifications, skills and experience
Experience, training or qualification in digital/social media/content marketing is a definite advantage
Experience in B2B or government services marketing
Experience of working with marketing/PR/communications agencies
Partnership, sponsorship and business development experience
Required competencies
Leading and Communicating, Collaborating and Partnering, Delivering Value for Money, Managing a Quality Service, Delivering at Pace, Engaging Internationally
Application deadline
25 November 2020
Grade
B3 (L)
Type of Position
Full-time, Permanent
Working hours per week
37.5
Region
Asia Pacific
Country/Territory
Singapore
Location (City)
Singapore
Type of Post
British High Commission
Number of vacancies
1
Starting monthly salary (SGD)
4,359
Start Date
11 January 2021
Other benefits and conditions of employment
We offer a competitive package, which includes basic salary of SGD 4,359 per month and annual wage supplement [an additional 2 months’ salary paid out in December each year], 23-day annual leave entitlement in pro rata and insurance plan.
Due to the Government of Singapore’s measures to prevent the spread of Covid-19, including safe distancing and travel restrictions, we are only able to accept applications from those currently resident in Singapore. The successful applicant will likely be required to work from home until safe distancing measures are relaxed.
BHC Singapore offers time and financial support for the successful candidate to take advantage of professional learning and development opportunities inside and outside of the organisation.
Normal working hours are 37.5 per week: 8.30am to 5.00pm from Monday to Friday.
British High Commission Singapore supports and promotes flexible working as a crucial part of our inclusive offering.
No accommodation or relocation expenses are payable in connection with this position. You must have or be able to obtain a local work permit which we will sponsor.
Staff recruited locally by the British High Commission are subject to terms and conditions of service according to local Singapore employment law.
Employment offers are subject to successful clearance of pre-employment checks. Only short-listed applications will be called for personal interviews.
The British High Commission is an equal opportunities employer and does not discriminate on grounds of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation.
Additional information
Please note that your application must be submitted before 23:55 on the day mentioned in the above field “Application deadline”. Incomplete application forms will not be taken into consideration, so please ensure you provide the information requested. We regret to advise that we will only be contacting short-listed candidates. Applicants called for an interview will be assessed on the core competencies listed above.
Indicated start date is provisional and subject to successful completion of reference and security checks.
To those applicants not shortlisted, we extend our appreciation for considering the British Government as a potential employer.